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Biblioteca Digital do IPG >
Escola Superior de Turismo e Hotelaria (ESTH) >
Artigos em Acta de Conferência Internacional (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/1242
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| Título: | The Integration of Social Media in Portuguese Tourism Public Organizations |
| Autores: | Roque, Vítor
Raposo, Rui |
| Palavras Chave: | Tourism
Web 2.0
social networking platforms |
| Data: | Jan-2012 |
| Editora: | ENTER 2012 |
| Resumo: | This work analyses how the Portuguese Destination Management Organizations (DMO), working in the tourism area, use the Internet and in particular the tools of Web 2.0/social media in their communication strategies.
Tourism, as an economic sector where information plays a key role, is therefore one of the most affected by the arrival of the new realities such as social media. Currently, the widespread use of Web 2.0 tools and especially the exponential growth of social networking platforms, are causing remarkable changes in the promotion of tourism destinations, with a clear strategy to switch to the use of user generated content. Given this new paradigm, the DMOs, as dynamic organizations, whose objective is the promotion of tourism destinations, have to adapt in order to fit this new reality. |
| URI: | http://hdl.handle.net/10314/1242 |
| Aparece nas Colecções: | Artigos em Acta de Conferência Internacional (ESTH)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| PhD-Workshop_ENTER2012vf.pdf | | 156Kb | Adobe PDF | Ver/Abrir | |
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