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Escola Superior de Turismo e Hotelaria (ESTH) >
Artigos em Acta de Conferência Internacional (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/1636
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| Título: | The Importance of Tourism Offices in Promoting and Building the Image of a Destination in Rural Areas: The case of Serra da Estrela |
| Autores: | Roque, Vítor
Fernandes, Gonçalo
Sardo, Anabela
Martins, José Alexandre
Melo, António |
| Palavras Chave: | Tourist information
Tourism offices
Rural areas
Serra da Estrela |
| Data: | 2013 |
| Citação: | Roque, V., Fernandes, G., Sardo, A., Martins, JA., & Melo, A. (2013). The Importance of Tourism Offices in Promoting and Building the Image of a Destination in Rural Areas: The case of Serra da Estrela. Paper presented at the ORTE 2013 - International Conference on Rural Tourism: Re-inventing rural tourism and the rural tourism experience, Universidade de Aveiro. |
| Resumo: | Tourism offices, whose mission of promoting and supporting tourism is becoming ever more demanding, are under pressure to readjust in order to integrate themselves into more and more qualified structures of promotion of information to which must be associated a place for experimenting, on an online digital dimension, wherein the information conveyed intersects with local products promoting experiences and tourism facilities and services are made available and the stay is enthralled. We are witnessing a shift from “physical access” by “digital access” that threatens traditional structures of promotion, which implies that they are (re)functionalized, promoting a socializing contact with tourists, offering services that go beyond information and provide themselves with the means of developing the promotion of the destination. |
| URI: | http://hdl.handle.net/10314/1636 |
| Aparece nas Colecções: | Artigos em Acta de Conferência Internacional (ESTH)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| (5)artigo das conf proceedings ORTE2013.pdf | | 1716Kb | Adobe PDF | Ver/Abrir | |
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