DSpace DSpace

Biblioteca Digital do IPG >
Escola Superior de Turismo e Hotelaria (ESTH) >
Capítulo do Livro (ESTH) >

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10314/2373

Título: Perceptions and behaviours towards online travel reviews
Autores: Lopes, Romeu
Abrantes, José Luís
Kastenholz, Elisabeth
Data: Nov-2015
Editora: Instituto Politécnico da Guarda
Resumo: Online recommendations, comments and reviews are becoming important information sources for tourists, which are increasingly informed and demanding. The credibility and importance given to these reviews has triggered new dynamics in tourism. The main purpose of this research is to explore some of this trends, in order to contribute to a better understanding of consumer behaviour in the online context. This exploratory study follows a quantitative approach, using a web survey targeted to internet users aged 18 or more, that have already booked accommodation online. According to the results, tourists consider the reviews as credible and accurate, reflecting the reality of the service provider. Almost all of them read online travel reviews before booking accommodation, but only a smaller percentage writes online reviews after staying hosted. In this sense, marketers and tourism providers need to be aware of these trends and define strategies to manage this feedback available online and free of charges. They have to consider it not as threats, but as opportunities for their business. The study provides other valuable implications and insights, as well as some guidelines for future research projects.
URI: http://hdl.handle.net/10314/2373
ISBN: 978-972-8681-65-4
Aparece nas Colecções:Capítulo do Livro (ESTH)

Ficheiros deste Registo:

Ficheiro Descrição TamanhoFormato
Lopes, Romeu; Abrantes, José Luís; Kastenholz - Perceptions and behaviours towards online travel reviews.pdf1302KbAdobe PDFVer/Abrir
Sugerir este item a um colega