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Biblioteca Digital do IPG >
Escola Superior de Turismo e Hotelaria (ESTH) >
Artigos em Acta de Conferência Nacional (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/2515
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| Título: | E-Satisfaction and F-WOM IA the Context of Online Hotel Reservations |
| Autores: | Lopes, Romeu
Abrantes, José Luís
Kastenholz, Elisabeth |
| Palavras Chave: | WOM
E-satisfaction
Onhine reviews
Credibihity
Hotel reservations |
| Data: | Oct-2013 |
| Editora: | Faculdade de Economia da Universidade do Algarve |
| Resumo: | Nowadays, toúrists are increasingiy informed, demanding and interested in booking hoteis on
lhe inlernet. Moreover, the number of customerswho prefer and trust in sites with amateur reviews
is increasing The research modei proposed wili follow a website based approach in the context of
onhne hotel reservations. Beyond highhghting the onhine reviews as an importanl and rehabie
source of informalion for tourists, this research incorporates antecedents of e-satisfaclion and lheir
implications on the e-WOM activity The model additionally considers lhe moderating effect of
perceived value of the hotel lhat has been booked on-line. With this research, we expect lo
contribule for future qualitalive and quantitalive invesligations, in order lo expiam this important
current trend of consumer behavior. |
| URI: | http://hdl.handle.net/10314/2515 |
| ISBN: | 978-989-8472-33-5 |
| Aparece nas Colecções: | Artigos em Acta de Conferência Nacional (ESTH)
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Ficheiros deste Registo:
| Ficheiro |
Descrição |
Tamanho | Formato |
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| E-Satisfaction and E-WOM in the Context of Online Hotel Reservations.pdf | | 366Kb | Adobe PDF | Ver/Abrir | |
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