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Biblioteca Digital do IPG >
Escola Superior de Turismo e Hotelaria (ESTH) >
Capítulo do Livro (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/2516
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| Título: | Online reviews credibility: Implications on traveller’s decision making |
| Autores: | Lopes, Romeu
Abrantes, José Luís
Kastenholz, ELISABETH |
| Palavras Chave: | EWOM
Online reviews
Credibility
Consumer behaviour |
| Data: | Aug-2013 |
| Editora: | Anatolia: An International Journal of Tourism and Hospitality Research |
| Resumo: | The social web is the ideal place to share information, experiences and preferences among consumers. Nowadays, online reviews and recommendations are becoming increasingly important and seen as a new digital form of word-of-mouth, a key topic for researchers. Despite the significant body of literature about electronic word-of-mouth (EWOM), there is a lack of research that analyzes the phenomenon in the context of the hospitality industry, its drivers, conditioning factors and impacts. This research aims to highlight the online reviews as a reliable and important source of information for travellers, with possible implications in their decision making process. It is expected to yield some relevant contributions to academia, marketing and management in the tourism and hotel businesses. |
| URI: | http://hdl.handle.net/10314/2516 |
| ISSN: | 1-4438-4866-2 |
| Aparece nas Colecções: | Capítulo do Livro (ESTH)
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Ficheiros deste Registo:
| Ficheiro |
Descrição |
Tamanho | Formato |
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| ONLINE REVIEWS CREDIBILITY IMPLICATIONS ON TRAVELLER'S DECISION MAKING.pdf | | 221Kb | Adobe PDF | Ver/Abrir | |
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