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Escola Superior de Turismo e Hotelaria (ESTH) >
Artigos em Acta de Conferência Nacional (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/2538
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| Título: | Social media as a communication and marketing tool: An analysis of online activities from international key player dmo |
| Autores: | Roque, Vítor
Raposo, Rui |
| Data: | Oct-2013 |
| Editora: | Marketing Spaces and Places: Shifting Tourist Flows, 5th Advances in Tourism Marketing Conference Proceedings |
| Resumo: | Social media applications allow potential travelers to collect a wide variety of multimedia information from different sources and use the experiences shared by others to their own advantage tourism wise. Based on this, we may say that the tourism industry has gone from a labor-intensive industry to an information-intensive industry (Buhalis, 2003; Sheldon, 1997; Werthner&Klein, 1999). |
| URI: | http://hdl.handle.net/10314/2538 |
| ISBN: | 978-989-8472-33-5 |
| Aparece nas Colecções: | Artigos em Acta de Conferência Nacional (ESTH)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| Social Media as a Communication and Marketing Tool- An Analysis of online Activities from International Key Player DMO.pdf | | 14572Kb | Adobe PDF | Ver/Abrir | |
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