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Escola Superior de Tecnologia e Gestão (ESTG) >
Artigos em Acta de Conferência Internacional (ESTG) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/2552
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| Título: | Comparing Consumer Tendencies in Luthuania |
| Autores: | Santos, Fernando
Spudyté, Irma |
| Palavras Chave: | Materialism
Lithuanua
Other cultures |
| Data: | Apr-2011 |
| Resumo: | Consumers' purchasing decisions are influenced by multiple factors, individual and personal characteristics, training and education, social or environmental conditions and also situational. The pressure exerted by many multinationals in the unbridled quest for winning market share and the increase in size may significantly alter behaviors and habits in different consumers. The opening of the economies of Eastern Europe to other countries dominated by economical liberalism can significantly alter the behavior and values? The segment of young adults is what becomes most relevant in the market. Eventually, either by their size, both for its strength and ability to impose trends, it is the location most suitable for the affirmation of a company or brand. In this work we try to analyze some trends of the young Lithuanians. |
| URI: | http://hdl.handle.net/10314/2552 |
| Aparece nas Colecções: | Artigos em Acta de Conferência Internacional (ESTG)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| FernandoSantos-Abril2011.pdf | | 4709Kb | Adobe PDF | Ver/Abrir | |
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