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Biblioteca Digital do IPG >
Escola Superior de Turismo e Hotelaria (ESTH) >
Artigos em Revista Internacional (ESTH) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/3115
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| Título: | Innovation, tourism and social networks |
| Autores: | Lopes, Romeu
Abrantes, José Luís
Kastenholz, Elisabeth |
| Palavras Chave: | Tourism
Innovation
Social networks
Online reviews
eWOM |
| Data: | 2014 |
| Editora: | Universidade de Aveiro |
| Resumo: | Innovation is an important source of competitive advantage, being a key research topic. Some authors consider that tourism entrepreneurs typically show scarce business skills and limited innovativeness. Many studies additionally conclude that accommodation businesses are not particularly innovative. This study intends to demonstrate the opposite. Tourism enterprises rarely have research and development (R&D) departments or resources dedicated to systematically enhance innovation. However, the research and knowledge acquisition process takes place in a complex and informal way. Therefore, beyond presenting and classifying some examples of innovation in tourism, this research aims to highlight the role played by social networks as a source of knowledge acquisition, and specifically online reviews as an important basis for innovation of tourism businesses. |
| URI: | http://hdl.handle.net/10314/3115 |
| ISSN: | 1645-9261 |
| Aparece nas Colecções: | Artigos em Revista Internacional (ESTH)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| +6c6f4_59897.pdf | | 53Kb | Adobe PDF | Ver/Abrir | |
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