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Escola Superior de Tecnologia e Gestão (ESTG) >
Artigos em Revista Internacional (ESTG) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/3912
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| Título: | ECO2SEIA – LOW CARBON GREEN LABEL PRODUCTS: A GREEN MARKETING “STUDY CASE” |
| Autores: | Paiva, Teresa
Garcia, Vânea |
| Palavras Chave: | sustainable development
green marketing
eco-‐label
eco2SEIA product |
| Data: | 11-Dec-2016 |
| Editora: | HOLOS |
| Citação: | PAIVA, Teresa e GARCIA Vânea (2016) – “ECO2SEIA – Low Carbon Green Label Products: a green marketing “study case”. Em publicação na HOLOS, Ano x, Vol. 8., índex Google Scholar, Global Impact Factor (GIF), Latindex, Copernicus, Proquest e EBSCO, com ISSN: 1807-1600; DOI: 10.15628/holos.2016.4451 |
| Relatório da Série N.º: | Ano 32, Vol. 08 |
| Resumo: | The importance of low carbon products has driven the Municipality of Seia, a small Portuguese town, to promote an eco-label for producers as a way to motivate this type of differentiation and as a means to distinguishing local products. Based on a literature review on sustainability, green marketing and environmental certification, this paper will address the way the community governance has designed its green strategy to launch this eco2SEIA eco-label – Low Carbon Products and how producers and consumers reacted and accepted this challenge. Demonstrating the importance of these actions on promoting the business and region sustainability, this paper also explains that, although the corporate social responsibility is a factor to be taken into account by companies, the investment in the green label as well as the impact on consumers did not meet the expectations. So, what went wrong is a question this paper proposes to answer. |
| URI: | http://hdl.handle.net/10314/3912 |
| ISSN: | 1807-1600 |
| Aparece nas Colecções: | Artigos em Revista Internacional (ESTG)
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Ficheiros deste Registo:
| Ficheiro |
Descrição |
Tamanho | Formato |
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| 4451-15421-1-PB.pdf | | 1295Kb | Adobe PDF | Ver/Abrir | |
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