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Biblioteca Digital do IPG >
Escola Superior de Tecnologia e Gestão (ESTG) >
Artigos em Revista Internacional (ESTG) >
Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10314/2521
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| Título: | Entrepreneurial Orientation, Market Orientation and Performance of Teachers and Researchers in Public Higher Education Institutions. |
| Autores: | Felgueira, Teresa
Rodrigues, Ricardo Gouveia |
| Palavras Chave: | Individual entrepreneurial orientation
Individual market orientation
Performance
Entrepreneurial orientation
Market orientation |
| Data: | 2012 |
| Editora: | Public policy and administration |
| Resumo: | In this study we intend to analyse the relationships between entrepreneurial orientation, market orientation and performance at the individual level. We propose the concept of individual entrepreneurial orientation (IEO) and a measurement scale, and we use the individual market orientation concept (IMO), measured with i-MARKOR.
The main objective is to analyse the relationship between IEO, IMO and performance of teachers and researchers of the public higher education institutions (PHEI). A conceptual model is proposed representing the relationship between these variables. The results of this research can be highly useful in understanding the interaction between the analysed variables and their impact on the PHEI. |
| URI: | http://hdl.handle.net/10314/2521 |
| ISSN: | 2029-2872 |
| Aparece nas Colecções: | Artigos em Revista Internacional (ESTG)
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Ficheiros deste Registo:
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Descrição |
Tamanho | Formato |
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| 012_Felgueira.pdf | | 891Kb | Adobe PDF | Ver/Abrir | |
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